If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx In episode 125 of the Customers Who Click podcast I spoke with Frost Li, Founder of Social Chat. Social Chat does focus on shoppable live streams, but they also work with you to ensure you can re-use that content, chop it up and turn it into useful sales material across the customer experience. Video content, especially live, is great for dealing with questions and concerns. A lot of the time customers dont want to read paragraph after paragraph of text to find the answers, but the same content in video format can be acceptable to them. I've always been working to really get users to click more, and more importantly, with satisfaction with every click. This satisfaction piece is key. Customers have limited tolerance for websites, so if they’re not getting what they expected when they click, that tolerance gets used up and eventually they bounce. Frost is the Founder of Social Chat, you can find her on LinkedIn or head over to https://socialchat.ai/