In this episode of Hotel Moment, Karen Stephens engages in a thought-provoking conversation with Bashar Wali, founder and CEO of Practice Hospitality and This Assembly. Bashar, with over three decades of experience in hospitality, shares his passion for creating memorable hotel experiences that transcend the ordinary. He discusses how hotels can balance technology and human connection, why points aren't true loyalty, and how the industry should look outside itself for innovation. With candid insights and practical examples, Bashar challenges hoteliers to focus on making emotional connections with guests rather than chasing trends.